Karlie Kloss joins Express as its latest brand ambassador and creative consultant, simultaneously kicking off the new #ExpressLife campaign. The ongoing collaboration with a diverse group of people, from sports figures to actors to entrepreneurs, who inspire others, give back, and embrace their individual style, officially launches in August with the fall denim collection.
For the campaign, Kloss poses in a series of six looks, donning a variety of denim and her Kode With Klossy “Like a Kloss” T-shirt (available in stores and online today), which was photographed and directed by Inez and Vinoodh and styled by Veronique Didry. In addition to traditional ads, it also includes interview-like webisodes with Kloss and with British actor and philanthropist, Douglas Booth, who reps the men’s side.
“I am excited to work closely with Express as a creative consultant and brand ambassador,” said Kloss in a statement. “I grew up wearing and shopping at Express in St. Louis, and have always loved the brand for its everyday, versatile looks that work for so many aspects of my life, whether I’m at work, school or out with friends. I cannot think of a better brand to collaborate with and create designs that capture my personal style.”
“This campaign bridges the worlds of fashion, philanthropy and business,” said David Kornberg, Express CEO and president. “Karlie is an influential trailblazer who fits perfectly with our goal to bring the best fashion to our customers, allowing them to express their dynamic, individual styles with confidence.”