Olivia Culpo—model, former Miss USA, and soon-to-be actress—has landed her first fashion campaign as the brand ambassador and face of Iconix Brand Group’s Rampage. Culpo, who stars in the fall ads, follows in the footsteps of mods like Gisele Bündchen, Bar Refaeli, Irina Shayk, Chrissy Teigen, Petra Němcová, and Hannah Davis. Mid-shoot at a Brooklyn penthouse, Culpo discusses her new gig.
What went through your mind when you found out you’d be following in the footsteps of mods like Gisele, Bar, and Irina?
They’re all so beautiful, and more than that, they’re really successful in their industry. But they’re also smart, and they’re good businesswomen. So I think that stands for the brand—that it’s not only about beautiful women, but it’s about confidence, independence, and the modern day woman.
Have you gotten to meet any of them?
I have! Just in passing, since I’ve been to a lot of similar events. I saw Irina at Paris Fashion Week, and of course, everyone knows Gisele!
Why’d it make sense to collaborate with Rampage?
I’m a big fan of denim, and I think that’s what Rampage is best known for. I’m all about a high-waisted jean, and Rampage has a great one!