Today, Express is launching a limited-edition collection designed by its brand ambassador and creative consultant Karlie Kloss. The big reveal takes place tonight during a live fashion show in Kloss’ hometown, St. Louis, Missouri. What to expect: 17 styles, from Kloss’ famous tees and blazers to the ultimate maxi dress and embellished bombers. The models were selected through an application process, where girls and women uploaded videos to Instagram and explained how they live their best life and help others do the same.
“This collection is made for everyday women—the strong, dynamic, on-the-go achievers among us,” said Kloss in a press release. “It was amazing to have Express so closely aligned in this vision to design a collection that has a fashionable staple for any occasion. I am excited for us to launch with a runway show back in my hometown of St. Louis, featuring women who live their best lives and know going after your dreams is always in style.”
“Karlie Kloss’ style reflects a life lived without limits. As a model, student, entrepreneur and philanthropist, she’s always in demand, has to be ready for anything, and is making a real difference,” said David Kornberg, Express president and CEO, in a press statement. “This exclusive capsule collection, built by Karlie and the Express design team, offers stylish wardrobe essentials every woman needs.”
The collection is priced from $24.90 to $168 and will be available at express.com immediately following the runway show and in-stores on March 31. Watch the show live at 8pm ET on Facebook.com/Express and express.com.
