Joanna Coles, previously the chief content officer at Hearst, is joining CBS This Morning in a part-time role as a creative adviser. The news was announced by CBS News President David Rhodes in a memo to staffers yesterday and first reported by Variety.
“Initially, Joanna will be engaged with the CBS This Morning team and will weigh in on other strategic opportunities,” Rhodes wrote in the memo. “We love the journalism that CTM is doing, we believe in the people doing it—and we want Joanna’s perspective and experience to help us engage new audiences everywhere around that work. She also brings a sharp sense of humor and a habitual viewer’s perspective to our daily experience of news coverage in this extraordinary climate.” CBS This Morning is hosted by Gayle King, John Dickerson, Norah O’Donnell, and Bianna Golodryga, who joined the team last week.
Coles departed Hearst this past August after Troy Young was named president of the company following David Carey’s resignation. While there, Coles oversaw more than 300 publications worldwide as chief content officer. She was previously the editor-in-chief of Cosmopolitan and Marie Claire and executive produced the cable series, So Cosmo and The Bold Type. Since 2016, she’s sat on the board of directors at Snap, the parent company of Snapchat. Earlier this year, she was appointed an Officer of the British Empire for services to journalism and the media industry. Rumors have been circulating that Coles will find other avenues to explore in the television world.
Since leaving Hearst, Coles been posting regularly on Instagram. She’s been using the platform to share adventures on her treadmill, which has become a signature of sorts for the charismatic Brit.