Jimmy Choo Turns 20 with a Top Model Campaign

by Sydney Sadick


Happy anniversary, Jimmy Choo! The luxe accessories brand is celebrating 20 years in the biz (can you believe?) with a killer, top model-studded fall 2016 ad campaign. The lineup includes Amber VallettaSasha PivovarovaTaylor Hill, Milla JovovichLexi BolingJasmine Tookes and Xiao Wen Ju, making for quite the powerful girl squad. The mods stun in a range of sunglasses and shoes (obviously) that are starting to put fall fashion on our radar, like oxblood suede lace-up booties and warm-hued strappy sandals. Plus, James Jagger (son of Mick Jagger and Jerry Hall and star of HBO’s Vinyl) rocks the brand’s new studded loafers for men.

“The autumn/winter campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter,” said Sandra Choi, creative director of Jimmy Choo, in a statement.

The campaign was photographed in New York City by Craig McDean and styled by Sarah Richardson. It will release in September issues globally and will be accompanied by a video campaign launch in September, available to view at jimmychoo.com.

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