Isabel Marant has opened her first boutique in Miami, which marks her fifth store in the US. Marant also has stores in Los Angeles and San Francisco and two stores in New York City. Located in Miami’s Design District, next to the ever-increasing number of luxury brands that have opened in the area since its inception, the 2,150-square-foot space is located on the ground floor of the Garden Lounge Building on 175 N.E. 40th Street. The Parisian designer tapped French architect Laurent Deroo to design the modernist space inspired by the French brutalist movement of the ’50s and ’60s. Terrazzo made of concrete and lava stone line the floors and adorn the accessory displays while a kinetic chandelier and raw-wool sofa are featured as the sculptural centerpieces of the store.
Marant commissioned French sculptor Arnold Goron to create the window displays, as she has done with some of her other boutiques. A colorful rotating fan with long stems and colorful petals that move in the wind is featured next to herald in the Spring season. “For the new spring-summer season, I wanted to make a colorful, fresh, and alive installation. I used a rotating fan that gives on the swing a perfect random movement like you can feel in the nature [sic],” said Goron in a press statement. “The movements of the petals are totally unpredictable and they make the installation hypnotic.”
The new Miami boutique will sell Marant’s main line as well as her contemporary line, Isabel Marant Etoile.