Irina Shayk Fronts Bally’s Spring/Summer 2017 Campaign

by Sydney Sadick

Bally is bringing back the ’80s with a new Spring/Summer 2017 ad campaign—and collection—starring mom-to-be, Irina Shayk. The beauty was lensed by NYC-based photographer Gregory Harris back in October of 2016 in London, before it was revealed that she was expecting her first child with beau Bradley Cooper. Shayk was photographed alongside up-and-coming male mods Kit Butler and David Trulik for a range of images that are bold, colorful, and energetic. Franck Durand directed the project, and Jonathan Kaye styled. Makeup artist Lauren Parsons was behind the colorful hues on Shayk’s famous face.

The slogan of the campaign? “Bally is Super,” which was first used by the brand in 1979 (there’s a throwback Thursday for you!), reflecting the brand’s wit and playful style. And for more reasons to get nostalgic, check out the video that accompanies the campaign below.

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