Hailey Baldwin to Launch Cosmetics Line with ModelCo

by Kristen Heinzinger

It girl and rising mod Hailey Baldwin has played muse for a long list of fashion brands (Express, UGG, and Guess, to name a few), and now she takes on the role for Australian beauty brand ModelCo with the launch of a range of color cosmetics.

“The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products,” Baldwin said in a release. “I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas.”

Baldwin joins the ranks of past ModelCo ambassadors including Elle Macpherson and most recently Rosie Huntington-Whiteley. She’ll be jetting to Sydney in November to celebrate the launch of the limited-edition collection, which will be available exclusively at modelcocosmetics.com and retailer Mecca Maxima. Fans can pre-order the line on the brand’s website.

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