Gwyneth Brings Goop to NYC

by Natasha Silva-Jelly

DALLAS, TX - NOVEMBER 20:  Gwyneth Paltrow poses for a photo as she celebrates the launch party for Goop Pop on November 20, 2014 at Highland Park Village in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2014 (Photo by Layne Murdoch Jr./Getty Images)

Gwyneth Paltrow @Getty Images

There’s no denying, as far as celebrities-turned-lifestyle-gurus go, Gwyneth Paltrow is killing it. (Blake Lively, anyone?) The latest from her highly successful blog / e-commerce venture goop.com is that it’s headed to NYC next week to throw open the doors of a holiday pop-up shop at the Time Warner Center (conveniently close to The Daily’s office).

“New York Goop Mrkt” will showcase the wares of Carven, Stella McCartney (Paltrow’s closest pal), and a Wonder Woman-inspired collection by Valentino. The latter, we have to admit, has the fashion industry intrigued—Valentino has never collaborated with a celeb, let alone for the creation of superhero clothes—but we’ll get the intel when the Italian fashion house’s creative directors Maria Grazia Chiuri and Pierpaolo Piccioli host an in-store event and dinner with Paltrow on December 2.

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