Gucci’s Homage to Classic Movie Musicals Is Everything

by Charles Manning

Gucci Spring 2019 Campaign Video

How awesome is this Gucci homage to classic Hollywood musicals of the 1950s!

Posted by Daily Front Row on Thursday, January 31, 2019


God bless Alessandro Michele. His latest campaign for Gucci is a total joy and just the thing to help you pummel those polar vortex-blues into submission. A celebration of the beginning of celebrity culture and the golden age of Hollywood musicals, the campaign was shot and directed by Glen Luchford, and recreates iconic scenes from films such as An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944), There’s No Business Like Show Business (1954), Gentlemen Prefer Blondes (1953) and Singin’ in the Rain (1952).

In another set of photographs, Gucci mimics the highly stylised black and white publicity stills created by the studios at the time to promote their stars as perfect role models. A variety of characters from Gucci’s musical are given the silver screen treatment and shot in black and white with dramatic lighting in the style of the many famous movie star portraits in the 1930s and 1940s.

In a world of celebrity-driven fashion campaigns where subjects seldom do more that stand around looking pretty, Gucci’s latest offering is a lovely and much-appreciated breath of fresh air. Wonderful. Just wonderful!

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair Stylist: Paul Hanlon
Makeup Artist: Isamaya Ffrench

AN AMERICAN IN PARIS: TM & © Turner Entertainment Co. (s19)
SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co. (s19)
THE BAND WAGON: TM & © Turner Entertainment Co. (s19)
GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.

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