Fred Segal’s “The Blend” Fragrance Kit Finally Launches Nationwide At Sephora

by Paige Reddinger


SoCal luxury retailer Fred Segal is expanding its uber popular fragrance mélange “The Blend” is expanding nationwide at Sephora stores and online at For more than 30 years, Fred Segal has been creating custom fragrances for locals, celebrities, and tastemakers at their Santa Monica location. The Blend, which was inspired by the Santa Monica store’s offering, now affords everyone the opportunity to create their own scent with a fragrance kit. The curated kit contains 10 rollerballs of pure fragrance oils with different base notes that can be worn alone or mixed together to create myriad fragrances tailored to one’s personal tastes. The Kit comes in a carrying case and includes a Lucite display stand, as well as “recipe cards” for creating scents. The oils include Water Lily, Woody Vetiver, Amber Vanilla, Forest Patchouli, Tropic Bloom, Clean Musk, White Tea, Exotic Rose, Ocean Air, and Citrus Zest. The kit, which is available starting today, retails for $150. and singles can be purchased for $25 each to be bought either as replacements or as stand alone fragrances.

Plus! On April 24th a mini version of the kit will be released for $29, in case you want to try it out before splurging on the full kit. The Blend Custom Fragrance Mini Kit will come with four essential oils of Clean Musk, Tropic Bloom, Amber Vanilla, and Citrus Zest. “Fred Segal was a pioneer in custom scent creation, having developed signature fragrances for celebrities like Reese Witherspoon, Kate Beckinsale, Courtney Cox, and Hilary Swank,” said Fred Segal’s VP of merchandising Danielle de Marne in a press statement. “With the launch of The Blend at Sephora, any consumer, anywhere, will be able to enjoy the personalized fragrance experience and create scents that are completely unique and special to them.”




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