It’s Coco Rocha like you’ve never seen her before: blonde. The mod reveals a new ‘do in the Balmain Paris Hair Couture Icons campaign, shot by An Lee in NYC. Balmain Hair creative director Nabil Harlow (and lots of hair bleach) were behind Rochas’ edgy new look. “I believe a woman can be anybody she wants to be according to time, place, her mood and atmosphere,” Harlow said in a press statement. As to why he tapped the mod for this project? “Throughout her career, Coco Rocha has continually reinvented herself like no other. She inspires me; from the way she moves to the way she gives her characters life in front of the camera. She is more than a model, she is a true muse. [She] represents the woman of a new era I want to help set in motion. This is an era with a different approach to beauty, where women can break their own boundaries and reinvent themselves with the look they dream about, whether it is a length, volume or a color transformation.”
