There are cool girls, and then there’s Caroline Baudino—style savant, jewelry stack queen, and resident good-vibes-only guru lighting up Instagram with her bold voice, big energy, and even bigger bangles. Equal parts classic and edgy, Caroline has become a digital force of nature, encouraging women everywhere to “choose happy,” one oversized blazer and statement earring at a time.
Her signature look? “Classic—with a side of streetwear,” she says. “I live for oversized silhouettes, men’s jackets, and mixing in ultra-feminine touches to keep it me. Think slouchy meets sparkly.” It’s a balancing act that somehow makes contradictions look cohesive—tough yet tender, bold but effortless.
But style for Caroline has always been more than surface-level. Her now-famous “choose happy” mantra was born not out of trend, but necessity. “It hit me during what I call my sandwich years. I had aging parents who needed me, little kids at home, and one day I caught my reflection and didn’t even recognize myself.” That moment became a wake-up call. “I asked, ‘What daily actions can I take to feel like me again?’ And it started with getting up and getting dressed. Every. Single. Day.”
Of course, when Caroline gets dressed, she shows up. Her jewelry game alone could launch a thousand Pinterest boards. “A Cuban chain. A tennis necklace. A charm necklace. Bold hoops. Gold bangles. A major cuff. Statement rings. Stackables. Honestly, all of it,” she says with a grin. “My rule? If you love it, wear it. Today. Not someday.”
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While fashion constantly churns out new trends, Caroline’s approach is all about owning what feels right. “I’m all in on oversized dressing, mixing menswear with feminine details, and statement pieces with real personality,” she says. “It’s gotta be comfortable, cool, and timeless.” And what’s she leaving in the past? “Overalls, tight jeans, stilettos that hurt, and those micro purses that fit one Tic Tac and a receipt.”
Authenticity is Caroline’s superpower, especially on social media, where her voice cuts through the noise with radical candor. “Social media is my journal. It’s me, talking to me. Looking at myself in the mirror and processing in real time,” she shares. “It keeps me accountable. And honestly, when you say it out loud, no one else can weaponize it. I own my story—flaws and all.”
Behind the glam is a woman juggling motherhood, marriage, and a thriving digital brand—all with the kind of grounded grace that comes from hard-earned perspective. “Oxygen mask on first, always,” she says. “I carve out alone time to recharge, journal gratitude daily, and surround myself with people who make me belly-laugh. When I take care of me, I’m way better at handling everything else.”
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And sometimes, the impact of her message catches even her off guard. “One husband messaged me to say my posts helped bring his wife back to herself,” she recalls. “He’d watched her disappear into exhaustion and unhappiness—and said seeing her start to get dressed again, care again, made all the difference. That hit me. We forget how powerful it is just to show up for ourselves.”
When it comes to fashion rules, Caroline is happy to toss the rulebook out the window. “Less is more? Nope. More is more, babe! I wear it all. Why wait? Life is short. Every day is a special occasion.”
Looking back, she has one message for her younger self: “Don’t wait. Don’t worry what they’ll think. Rip off the tags. Wear it now. Live it now. That outfit’s not too much—you’re just too fabulous.”
As for what’s next? The Caroline empire is only growing. “There’s a book brewing. A possible product line. Year two of my podcast Coming In Hot. Some buzz around a TV project. I’m diving deeper into tech and new media. The sky’s not the limit—it’s just the beginning.”
So consider this your permission slip to go bold. “Don’t dim your light,” Caroline says. “Stack your chains, slip on that blazer, and strut like every sidewalk’s a runway.” Caroline Baudino is coming in hot—and we’re lucky to have front row seats.
Presented by: APG
