This week’s Blogger Spotlight! is on the ultimate New York City girl: Arielle Nachmani of Something Navy. The blogger, who comes from a family in the fashion industry and has 600K followers on Instagram, shares her interesting foray into the blogosphere, her shoe obsession, plus more.
What sparked your interest in blogging?
I had no idea at 22 what I wanted to do—I just knew I loved fashion. The guy I was dating encouraged me to start a blog and show my outfits, and at that point I was so not driven, so I was pretty much just doing it for him. After he broke up with me a few months later, it became a revenge. I wanted to look really good on the blog so he would see. After a little bit, he sort of just seemed to fade away and I became obsessed with posting my looks, interacting with my newly gained following, and taking great pictures! I launched the blog in 2009. Before that, I was in college without a care in the world!
And now you’re happily married—congrats! Details, please!
We got married last October on Fisher Island in Miami. I wore a custom-designed gown by Christian Siriano and my sisters wore white slip dresses from Nili Lotan.
Take us through your shopping process.
I’m a big department store girl. I like going somewhere that has everything I need. Bergdorf Goodman and Barneys are my favorites, naturally, and I usually always bring my mom or one of my sisters with me. That way, I have people who genuinely have my best interest in mind and knock some sense into me when I don’t need something. I’m an addictive shopper and have a serious obsession with shoes, so it’s never easy walking past that floor.
How many pairs of shoes do you think you own?
About 150.
Wow. You post a lot of pictures wearing Christian Louboutin. Is he your favorite shoe designer?
One of them. I love how feminine his shoes are but I can’t say I have a favorite. I love Gianvito Rossi and I love Manolo Blahnik. It’s a tough call.
How has the blog evolved since starting?
It’s really crazy. I started so long ago and it’s really wild to see how it has evolved. My style from when I first started versus now is like night and day. I used to be much more eccentric with my looks, but as I’ve gotten older I’m a bit more polished and classic. I also think that my outfits have become more realistic, where as when I first started it was more costumey and fun.
A lot of bloggers are becoming designers. Is this something you could see yourself doing?
It’s definitely something I’ve thought about before. It’s only a matter of time!
Any upcoming projects?
I have some fun upcoming projects for Fashion Week…but I’m not allowed to discuss them just yet!
What are you looking forward to this fall?
Coats, my boots, and oversized knits. I love cold weather!
What’s your end goal with all of this?
Hmm … I never really thought about it. I’m not a planner; for me, it’s more about a matter of being happy, and as long as blogging keeps me happy, I’ll continue to do it! It’s exciting to see where things will go.
PLUS! Arielle’s Five Tips For Aspiring Bloggers…
- Be consistent.
- Be involved on all social media platforms.
- Step outside the box but always stay true to who you are.
- Interact with your followers.
- Love what you do.
