Bally’s Celebrates Its New Beverly Hills Store

by Eddie Roche

Bally’s is setting up shop with a new flagship store in Los Angeles, and it celebrated its new home with a dinner at the Chateau Marmont in West Hollywood last night. Bally’s CEO Frédéric de Narp and design director Pablo Coppola welcomed Gwyneth Paltrow, Alan Cumming, Rachel Zoe, Joy Bryant, Freida Pinto, Elizabeth Debicki, Austin Stowell, Robbie Rogers, and Brad Falchuk for the event, which was organized in support of the charity Communities in Schools. Expect to be hearing a lot more from Bally’s in the future, as it continues its U.S. expansion with new stores in Miami and Hawaii later this year, and a flagship store in New York in 2017.

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