Asos Hosts A Vip Dinner On The West Coast

by Eddie Roche

Not everybody’s in Paris…Stylist Samantha McMillen hosted a dinner last night at Simon House in Beverly Hills, which also served as a first look at British brand ASOS‘ unveiling of its Holiday collections for influencers. McMillen’s client Elle Fanning (pictured with a Smores in hand) was there as well as Shaun Ross, Larsen ThompsonEden XoPetra FlanneryAshley AvignoneErica CloudJohnny Wujek, and (where have you been all my life?) Drew Kuhse. 

Katya Netter, Evan Simonistch, Micah & Wyman, Erica Cloud, Ashley Weston, Samantha McMillen, Ashey, Jenny Ricker, Johnny Wujek

Katya Netter, Evan Simonistch, Micah & Wyman, Erica Cloud, Ashley Weston, Samantha McMillen, Ashey, Jenny Ricker, Johnny Wujek

The brand also previewed the Asos Made in Kenya collection, which is available on October 6 and is a collaboration with the SOKO Kenya initiative. The Kenyan clothing manufacturer and workshop provides fair and safe employment and training for some of the country’s poorest communities. SOKO Kenya initiative collaborated with a local primary school and asked children to draw “what they see outside their window.” The Asos design team used these drawings as inspiration for the collection, with giraffes, elephants, and the country’s landscape making it onto jersey sweats, structured short-suits, and sweatshirts with matching track pants.

 

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1 comment

Adrian Lawrence October 2, 2019 - 10:40 AM

It’s great to see Kenyan products getting exposure like this in such a positive way and to hear that their production process is along the fairtrade type of lines.

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