Korean beauty has carved a space in the States for a while now, but for the first time its getting its own brick-and-mortar. Enter Aritaum (ar-ree-ta-um, from the Korean words for “beauty” and “place”), a division of AmorePacific, a.k.a. the Estée Lauder/L’Oréal of South Korea, which will feature an expansive collection of top K-beauty products, relieving beauty junkies from their tireless hunt for water sleeping masks, seaweed sheet masks, and snail-infused miracle products. More than 70 Aritaums will open in North America, including New York City, Brooklyn, and Boston; for the e-only shoppers, AmorePacific launched a new global shopping site. Get started on that mental shopping list HERE.
The US Gets Its First Korean Beauty Store, Aritaum
We already had the FACESHOP. Its been in the US for several years now.