The US Gets Its First Korean Beauty Store, Aritaum

by Kristen Heinzinger


Korean beauty has carved a space in the States for a while now, but for the first time its getting its own brick-and-mortar. Enter Aritaum (ar-ree-ta-um, from the Korean words for “beauty” and “place”), a division of AmorePacific, a.k.a. the Estée Lauder/L’Oréal of South Korea, which will feature an expansive collection of top K-beauty products, relieving beauty junkies from their tireless hunt for water sleeping masks, seaweed sheet masks, and snail-infused miracle products. More than 70 Aritaums will open in North America, including New York City, Brooklyn, and Boston; for the e-only shoppers, AmorePacific launched a new global shopping site. Get started on that mental shopping list HERE.

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1 comment

Shirley Sanchez April 27, 2016 - 11:23 AM

We already had the FACESHOP. Its been in the US for several years now.


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