Alice + Olivia and Neiman Marcus to Hold See-Now-Buy-Now Show

by Kristen Heinzinger
Alice + Olivia

The instantly shoppable runways continue with Alice + Olivia by Stacey Bendet, which is partnering up with Neiman Marcus for a see-now-buy-now show. The event will take place on Wednesday, April 13 at NeueHouse Hollywood in L.A. Bendet will send her Spring 2016 and Grateful Dead capsule collections down the runway, a perfect match for the show’s timing with Coachella. Neiman Marcus SVP and fashion director Ken Downing will co-style the collection with the brand’s creative director Stacey Bendet. For East Coast fans, the show will be streamed live on Alice + Olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live.

“It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Downing in a statement. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires.”

“I hope to inspire consumers worldwide to kick off their festival season with Alice + Olivia,” said Bendet in a press release. “A see-now-buy-now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”

Immediately after the 7 p.m. show, 12 exclusive styles will be available at neimanmarcus.com and cusp.com. Neiman Marcus’ Beverly Hills location will carry a selection of style and exclusives as well.

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1 comment

Adam silber April 7, 2016 - 8:59 PM

Wish they chose a better retailer to work with. Neimans Marcus just had another loss of customer identities.. They can’t be trusted with your credit information. In fact they are court bashing their customers claiming they are liars who “invented injury” . Multiple class action lawsuits for poor treatment of their employees… Not a company anyone else should wish to support

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