Alessandro Michele Launches Bloom, His First Fragrance with Gucci

by Kristen Heinzinger

Gucci creative director Alessandro Michele is launching his first fragrance with Coty since taking the helm at the Italian house. Following suit with the Gucci garden-fueled collections, the scent is called Bloom and will take on an aroma with notes of tuberose and other florals. The fresh faces for the campaign? Dakota Johnson, Petra Collins, and Hari Nef, who pose in photos and a video shot by Glen Luchford. While you’ll have to wait out most the summer before it launches in August, 1,000 bottles of Bloom can be pre-ordered at and beginning May 3.


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