Chic Report

Watch Kipling’s Happy New Campaign

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Screen shot 2015-03-25 at 1.42.04 PM

Need an afternoon pick-me-up? Kipling to the rescue with this could-be-viral video to promote their upcoming Make Happy campaign, which launches in New York City on April 8th. The accessories brand is hitting the streets to do something nice for unsuspecting commuters. Word is, they’ll be gifting pre-filled Metrocards, passes to museums and fitness classes, and obviously some Kipling products. It’s all very Oprah-esque (You know… “You get a car! You get a car! You get a car!”) They’ll also be visiting select offices in Gotham to surprise nominated employees with something happy catered to their personal interests. (Please bring us a golden retriever puppy with a paid dog walker. Thanks!)

The brand has already hit the streets of San Francisco to spread the happy, and they filmed moments where people were asked what makes them happy and then given presents. Nobody seemed to mind. New Yorkers and San Franciscans aren’t the only cities that will be on the receiving end of happy: The brand plans to visit other cities throughout the year to spread the love happy.

2 Comments

  1. Alan Krantzler

    March 25, 2015 at 6:47 PM

    Love it

  2. Christie

    March 26, 2015 at 6:23 PM

    So adorable!!

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