Chic Deeds: Gucci Gets Rebellious
Gucci, The Film Foundation and Warner Bros. have restored the classic film Rebel Without A Cause. The new 4K digital restoration will have its world premiere in Los Angeles on November 1st. “I’m grateful to Frida Giannini and Gucci for sharing our passion for cinema and our commitment to preservation,” said Martin Scorsese, Chair of The Film Foundation. “Working together over the past eight years, they’ve made exquisite restorations possible by such master filmmakers as John Cassavetes, Michelangelo Antonioni, Federico Fellini, and Sergio Leone. Now their support has resulted in a new restoration of Nicholas Ray’s Rebel Without a Cause; a film as powerful and subversive as when it first hit the screen.” It’s no secret that the Gucci team has a little “James Dean thing” going on with James Franco, their very own modern day Rebel (who also portrayed the late actor in a TV movie) fronting their fragrance campaign.