YSL Beauté Taps Kaia Gerber as New Face, Zadig & Voltaire Rocks PFW

by Aria Darcella
YSL Beauté

Read today’s dose of chic intel right here…

Kaia Gerber Is the New Face of YSL Beauté (WWD)
Kaia Gerber has another major career milestone under her belt: a beauty contract! Gerber has been named the new makeup ambassador for YSL Beauté. “To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup,” she told WWD. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.” Beginning in January she will front a campaign for the brand’s Rouge Volupté Shine moisturizing lipstick.

 

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Zadig & Voltaire Returns to Paris for Spring 2019 Show
After showing in New York for the past few seasons, creative director Cecilia Bönström brought Zadig & Voltaire back to Paris for its Spring 2019 show. The collection, which balanced masculine silhouettes with feminine details, embodied the Zadig motto: girls can do anything.

For both the men’s and women’s collections Bönström toyed with juxtaposition: casual streetwear was expertly tailored. Leather was paired with lace. Athleticwear was soft and pretty, while suits were softened for an everyday appeal. Fall 2018 campaign star Eva Herzigova sat front row for the proceedings, as did stars like Alessandra Ambrosio and Cameron Dallas.

Adding to the collection this season was a collaboration with The Woolmark company. Four woolen tank tops were created for the collection, emblazoned with the names of brand muses Herzigova, Freja Beha Erichsen, and Sasha Pivovarova.

Thankfully for those who weren’t in Paris this past weekend, Zadig live streamed the show. You can re-live it, here.

The RealReal Has Launched a Sustainability Calculator
Today is National Consignment Day, and to celebrate the luxury consignment company The RealReal has launched a sustainability calculator. The company worked with the Portland, Oregon-based sustainability consultancy Shift Advantage to develop the methodology quantifying greenhouse gas, energy, and water saved from women’s clothing items consigned, finding that the company has offset 65 million car miles in greenhouse gasses and energy since 2012. “Consigning is good for the environment, and I am thrilled we have developed a valid and quantifiable way for our customers to measure the positive impact their consignment has on the planet,” said founder Julie Wainwright. “It takes my breath away that people consigning apparel alone have made such a tremendous impact — the equivalent of 340,000 trees planted.” See here for more information about the calculator.

(The RealReal)

 

Coterie Has Partnered With the AFC To Launch Australian Brands In the US
Coterie has partnered with the Australian Fashion Council to introduce Australian brands to the U.S. market. “Australian brands have been increasing in popularity over the last 5 years and Coterie has helped to grow their footprint in the North American market,” said women’s fashion director and VP of Coterie Danielle Licata. “We are excited to come to Australia and discover the next wave of talent for our retailers to invest in.”

Hugo Boss Taps Toni Garrn and Daniel Brühl for New Campaign
Hugo Boss has released a new capsule to celebrate its heritage. The “Made in Germany” collection features six styles for men and women, with all of the pieces being made with fabrics from Italian mills. To celebrate, Hugo Boss has tapped two very famous German faces — actor Daniel Brühl and model Toni Garrn — to front the collection’s campaign. See the images for yourself, below:

Bumble and Yin 2My Hosted a Book Club In Support of Tell Me Lies by Carola Lovering
Last week the fashion blog Yin 2My Yang partnered with Bumble to host a book club in support of Carola Lovering’s debut novel, Tell Me Lies. The book, which was released this past June, has received wide praise, and was even named book of the summer by Us Weekly, Cosmopolitan, and Refinery29.

 

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