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Ever see a look on TV or in the movies and wish you could buy it on the spot? We all know that’s likely our future, and WHOYOUARE has a head start with their new collab. The WHOYOUARE folks have teamed with Swedish duo Icona Pop and London line KTZ on a partnership, which launched today. Looks from the Icona Pop’s zippy new single, ‘Emergency’, directed by Christian Larson in tandem with fashion director B. Åkerlund, will be available on Shop WHOYOUARE, the website’s marketplace where featured designers are able to sell their pieces directly to consumers. Like what you see? Now you can order on the spot. Fun fact: Marjan Pejoski, who is KTZ’s designer, created the now-legendary swan dress that Björk rolled up to the 2001 Academy Awards in. Now are you intrigued?
Ever see a look on TV or in the movies and wish you could buy it on the spot? We all know that’s likely our future, and WHOYOUARE has a head start with their new collab. The WHOYOUARE folks have teamed with Swedish duo Icona Pop and London line KTZ on a partnership, which launched today. Looks from the Icona Pop’s zippy new single, ‘Emergency’, directed by Christian Larson in tandem with fashion director B. Åkerlund, will be available on Shop WHOYOUARE, the website’s marketplace where featured designers are able to sell their pieces directly to consumers. Like what you see? Now you can order on the spot. Fun fact: Marjan Pejoski, who is KTZ’s designer, created the now-legendary swan dress that Björk rolled up to the 2001 Academy Awards in. Now are you intrigued?
