Tommy Hilfiger Brings TommyNow to London Fashion Week

by Sydney Sadick

London calling! Tommy Hilfiger is going global, bringing his TommyNow see-now, buy-now show concept to London Fashion Week. “My vision for TommyNow was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour,” said Hilfiger in a statement. After leaving New York City for L.A. last Fashion Week, Hilfiger’s Spring ’18 show will mark the first time since 2010 that the brand’s men’s and women’s collections share a runway, with its Hilfiger Edition collection. He’ll also show his third collaboration with mod Gigi Hadid. “It’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers,” the designer added. “We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for Fall 2017.”

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1 comment

Ayyaz Khan June 2, 2017 - 4:43 PM

I am model

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