Google’s 2018 Year in Search list is out and the top trending fashion brand for the year is unexpected. This year’s number one brand (so far!) is Fashion Nova, the affordable online shopping destination that recently collaborated with Cardi B on a collection, which sold out almost instantaneously. The results shouldn’t come as a shock to anyone who looks at Instagram numbers as a success barometer — the retailer has a whopping 14 million followers.
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The rest of the list is more familiar to luxury shoppers, with Louis Vuitton coming in second, followed by Versace, Givenchy, Gucci, Alexander McQueen, Dolce & Gabbana, Fashionphile, Dior, and Moschino. Brands such as Supreme, Chanel, and Valentino made the top 10 list in 2017, but are absent this year. (Sorry, Charlie!)
Other top searches for the year include:
Fashion Searches
1. 1980s fashion
2. Grunge style
3. 1990s fashion
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4. 2000s fashion
5. Meghan Markle
6. Men’s Fashion
7. Harajuku fashion
8. Hipster style
9. Kate Middleton
Beauty Questions
1. How to apply magnetic lashes
2. What is a lash lift?
3. How to remove individual eyelashes
4. What hair color looks best on me?
5. How to do cat eye
6. How to take off makeup without makeup wipes
7. How to apply aloe vera
8. How to glue down eyebrows
9. How to fix cakey makeup
10. What concealer to use
Beauty Brands
1. Beautycounter
2. Charlotte Tilbury
3. Makeup Revolution
4. Thrive Causemetics
5. Pat McGrath
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6. Milk Makeup
7. L’Oreal
8. Shiseido
9. Anastasia Beverly Hills
10. Lilly Lashes
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