New Yorkers woke up this morning to find the front page of the New York Post had been printed with a wrap-around Supreme ad. While actual readers of the Post likely flipped immediately to the second page, Hypebeasts quickly organized and have already started a resale market online — in fact, the $1 paper is now selling for about $10 on eBay, with some sellers asking as high as $20 for a copy.
The news of this frenzy should come as no surprise to anyone who remembers the chaos caused when Supreme partnered with the MTA in 2017 on branded MetroCards. The collaboration was limited to only a few stations, which became swarmed with fans. This morning’s partnership, thankfully, was more broad, with the brand’s logo appearing on every newspaper printed and distributed today. That being said, it’s still been driving fans from far and wide to seek as many papers as then can, which has been a bit confusing to the average Post reader.
“But it’s just a paper,” wrote one reader on Instagram, among many requests for issues from fans out of state. “What does “supreme” refer to?” Wrote another. Oh, what fun there is to be had when worlds collide.