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PR Consulting, whose clients include Dior, Versace and Vera Wang, announced today the firm is now managing all public relations for Grindr, effective immediately. Launching in 2009, Grindr employs the GPS function of a smartphone to allow a user to identify men within relative proximity in both free and subscription-based versions. The app boasts more than seven million users in 192 countries. Grindr also offers a fully loaded, premium subscription-based service, Grindr Xtra, to raise awareness for LGBT issues and spur action across the globe via grindr4equality.com. Industry fans of Grindr have included Marc Jacobs, as well as every other gay guy in your office.
