Salvatore Ferragamo Releases Fall/Winter 2016 Campaign

by Kristen Heinzinger

Talk about la dolce vita! Salvatore Ferragamo took the concept to its Autumn/Winter 2016-17 campaign, capturing the playfulness that’s key to the brand today. Shot by Craig McDean and styled by Marie Chaix, the images of models Ine Neefs, Valery Kaufman, Ming Xi, and James Rousseau tell the story of the modern day traveler and spotlight the collection that’s rife with color-blocked plissé and abstract prints. Ferragamo has also commissioned a short film to bring the collection to life, directed by Theo Stanley, that shows characters playing a lighthearted game of hide-and-seek on the grounds of an Italian countryside villa. Bellissimo!

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