Paul Andrew‘s role at Salvatore Ferragamo keeps on growing. The designer, who was named Design Director, Women’s Footwear at the house in September 2016, has now been named Creative Director, Women’s Collections of the brand, according to a release from Ferragamo, today. “Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year,” said group CEO Eraldo Poletto in a statement. “He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy,
strengthening our brand identity.”
In his new role, Andrew will oversee the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities. “I am grateful for the confidence and trust the Ferragamo group and family have put in me,” said Andrew in a statement. “It has been a privilege to work with the expertise of one of the world’s great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman.” Andrew’s debut women’s collection for Ferragamo, all categories, will be in the Fall/Winter 2018/2019 season.
