Paige Novick Rebrands for Fall 2016

by Sydney Sadick

Jewelry designer Paige Novick is kicking off her company’s rebrand via the release of a new Fall/Winter 2016 collection and relaunched website. The range of delicate jewels, which have been set exclusively in 18K, can now be seen in the designer’s ad campaign and amp up the glamour quotient by karats. “At Paige Novick, we create jewelry that is sophisticated, yet playful; minimal, yet unexpected; timeless, yet modern,” said the designer in a statement. “We believe that today’s woman transcends labels, because we do ourselves.”

The collection is inspired by elementary forms of circles and rectangular shapes, which was the foundation of the line when it was originally developed in 2008. Think: lots of sliced gray sapphire, pave diamonds, and Akoya pearls as well as obscure shapes and textures to help redefine the designer’s classics including hoop earrings, pendants, and cocktail rings.

Novick’s collection is available on her website, which also features a new section on her interconnected blog called L’Edit, where the designer speaks directly to her customers about travel, lifestyle—you name it. The line is also shoppable at Bergdorf Goodman, Saks Fifth Avenue, and Fivestory.



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