Olivier Rousteing Announces Balmain Collaboration With H&M
Olivier Rousteing confirmed that Balmain will be collaborating with H&M on an upcoming collection at last night’s Billboard Music Awards in Las Vegas. Rousteing arrived arm-in-arm with mods Jourdan Dunn and Kendall Jenner, both of whom were decked out in the new collection for H&M, to announce the news. The designer had been building anticipation for the new collab to his over one million Instagram followers by giving a shout out to his “new army” of women that will be decked out in the much more affordable Balmain x H&M duds with the hashtag #HMBALMAINNATION.
“I want to talk to my generation − this is my main aim as a designer,” Rousteing told Vogue UK. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Balmain’s pair-up with the retailer follows the immensely successful Alexander Wang x H&M collaboration. The collection will debut in H&M stores on November 5th. If Dunn and Jenner’s outfits last night at the Billboard Awards are any indication, be prepared to fight the crowds this fall!