Come July, Miami’s temps are about to get a lot hauter. This year marks the 10th anniversary of Mercedes-Benz Fashion Week Swim, which will be held from July 17th to July 21st. IMG Fashion first brought their catwalk expertise to South Beach in 2004. By offering a platform for swim designers to debut their Resort collections, the partnership between IMG and MBFW has turned Miami into a veritable hub for both emerging and established labels. Also since 2004, your dear Daily has been providing all the juicy news via The Daily Swim, our Miami-based pub that covers beyond just the runway shows. So, happy birthday to nous!
This year, the runway lineup will include the likes of Wildfox Swim, We Are Handsome, Beach Bunny featuring The Blonds, Mikoh, L*Space by Monica Wise, Luli Fama, Suboo, 6 Shore Road, Mara Hoffman, Dolores Cortés, and Poko Pano. Over the years, over 200 designers have unveiled their swim collections on the runway to nearly 100,000 attendees. This year, there are 10,000 guests expected to attend the whirlwind week of runway shows, which are based at The Raleigh Hotel, along with the accompanying late night parties, poolside soirees, and much more. Additionally, there will be three accompanying trade shows in the South Beach area during the week: Salon Allure, Swim Show, and Cabana.
To start off this celebratory week of bikinis, the annual MBFW Swim Kick-Off Party will include a special presentation to honor the many designers who have taken part over the years. Plus, a fleet of 2015 Mercedes-Benz C-Class cars will be displayed on 18th St. and Collins Ave., wrapped in a print created by 10 designers who have taken part in Swim week since its inception. And be sure to keep your eyes peeled for our first issue of The Daily Swim this season, which will be hit Miami on July 17th.
For further information on The Daily Swim, email Charles Garone, trade publications director, at Charles@Dailyfrontrow.com.