Maybelline New York is aiming to solve your brow problems with its new—and first—digital brow tool, BrowPlay Studio. The new venture aims to guide customers in a unique and personalized way, and was developed along with global brow expert Maribeth Madron. The platform showcases more than 100 different combos of brow challenges and custom solutions for any and all brows, allowing users to test out a variety of looks until discover which products are fit for their parfait brow.
Here’s how it works:
1. Go to Maybelline.com/browplay
2. Upload a photo
3. Choose up to two brow problems (like sparse or unruly), identify your face shape, and select your brow color. For the most natural effect, choose one shade lighter than your natural hair color (for a bolder look, go one shade darker).
4. The end result: transformed brows and simple step-by-step instructions on how to get them with Maybelline’s brow portfolio.
If what you’ve selected isn’t quite up to your liking, you can go back and select different brow concerns for a new result. BrowPlay studio is available via mobile and desktop—no app download is necessary.
