Last eve, Marc Jacobs lured a slew of his pals, like Sofia Coppola, Kim Gordon, and Rachel Feinstein, plus a small crowd of editors to a mystery address on the Lower East Side to celebrate Jacobs’ new fragrance, Decadence. The space simply has to be seen to be believed: the entrance was tucked away behind a laundry room, chicsters could smoke indoors (there was even a cigarette gal flitting about), and the space, steeped in vaudeville history, was fittingly opulent for the new fragrance’s name. After sipping on sidecars, getting a whiff of the scent (which hits stores in October), and snacking on tiny truffled grilled cheeses and asparagus tarts, the fragrance’s face, Adriana Lima, hit the stage as part of a magic routine. Jacobs’ beloved pooch, Neville, assisted, and Lima got sawed in half. Magical, non?