Prada Unveils Its New Eyewear Experience

Prada has unveiled a new digital experience to get us ready for its official June 26 launch of its Prada Raw Avenue collection. The site, which is dedicated to the line, will feature a virtual catwalk with six digital heroines comprised of Insta-famous illustrators, including Carly Kuhn, Megan Hess, Blair Breitenstein, Judith Van De Hoek, Wong Ping, and Vida Vega. The hi-tech experience allows shoppers to observe the world through each of the illustrator’s personal visions, making for an interactive, arty, and fresh approach for Prada lovers to shop, or simply browse, the line.