Barneys puts the spotlight on Lou Doillon, although multi-faceted singer, actress and model had to share it with a marionette replica of herself. The daughter of style icon Jane Birkin posed for Inez van Lamsweerde and Vindooh Matadin in get-ups by the likes of Proenza Schouler for the retailers Fall campaign. Set designer Shona Heath provided the life-size twin, and the concept of having an alter-ego was integrated in all forms, from print to video and, of course, a famed window installation. Having previously done ads for H&M and Vanessa Bruno, this is the first time that Doillon has been replicated in a puppet form. Perhaps it won’t be the last!