Lindsay Ellingson’s Makeup Line, Wander Beauty, Launches April 13

by Alexandra Ilyashov


A very pretty side project: Lindsay Ellingson will debut Wander Beauty, a cosmetics label available on QVC and at come April 13. The mod paired up with Harvard Business School grad and QVC alum Divya Gugnani on the line. They’ll roll out a blush/highlighter combo called the On-the-Glow Blush & Highlighter Duo Stick as its first product, available in two shades. The Stick will be priced at $35 on QVC, and will cost $42 on Wander Beauty’s site. Expect a foundation filled with two shades to be part of the collection, perfect for the vast discrepancy of mid-summer vs. dead-of-winter visages.

The line is inspired by Ellingson’s travels (hence the name), according to WWD.  “I’m obsessed with makeup—all my friends call me ‘The Walking Sephora,’” Ellingson told Lucky in the fall. Word of the line first surfaced in December, and the line has had an Instagram account since July 2014; @wander_beauty currently has an impressive 15,700 followers and 377 photos. Ellingson also took to her own Instagram account to accrue buzz for Wander Beauty, having followers vote for their fave shades, which will then go into production.

PLUS! A few shots from @wander_beauty…

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