Have you met the Keratin whisperer? Well, his name is Arsen Gurgov, and he’s the hairstylist famous for his ambush makeovers, as seen on the Today show. Gurgov is the go-to guy for customized, individual keratin hair treatments, and he does a detailed assessment of one’s cheveux before drumming up a unique serum that addresses one’s specific needs. It’s the best way to avoid beach-related frizz, which is why Gurgov sees clients in the Hamptons, as well as at his Upper East Side studio.
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