Hugo Boss Joins Milan Fashion Week, Fenty Beauty Heads to Asia

by Aria Darcella
Hugo Boss

Read today’s dose of chic intel right here…

Hugo Boss Will Present at Milan Fashion Week In September
After showing in New York for several years, Hugo Boss is on the move. The brand will present its Spring 2020 collection at Milan Fashion Week on September 22. “I am looking forward to Milan,” says Ingo Wilts, chief brand office of Hugo Boss. “It is a new chapter for BOSS to show the Menswear and Womenswear collection together here for the first time.”

Fenty Beauty Is Launching In Asia
This September Rihanna’s Fenty Beauty will finally be available in Hong Kong, Macau, Seoul, and Jeju! “When @badgalriri launched #FENTYBEAUTY in 2017, it was important to her to make sure it was available globally so everyone had access to it,” the brand posted on Instagram. “We know we haven’t reached everyone, but we hear you, and we’re committed to making sure everyone is included.”

 

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Dolce & Gabbana Sales Continue to Struggle In China (The Fashion Law)
Dolce & Gabbana continues to feel the fallout from its scandal last November. It began when the brand released a campaign to promote an event in China, which featured a Chinese model eating Italian foods with chopsticks. The ads were highly criticized. The incident escalated when a series of inflammatory and racist DMs were sent from Stefano Gabbana’s Instagram account attacking people who had criticized the aforementioned videos (Gabbana claimed his account was hacked). The event was cancelled and consumers and retailers alike began to boycott the label.

The designers issued a statement and appeared in a video apology, but have yet to be able to win back Chinese consumers. Gartner L2, a New York-based research and advisory company, says that the brand’s social media engagement was down 98 percent in the first quarter of this year, compared to last year. Additionally, major Chinese e-tailers are not stocking the brand at all. This is a significant loss, as China is estimated to make up one third of Dolce & Gabbana’s sales.

Instagram Expands Hiding Likes to Six More Countries (New York Times)
In April Instagram quietly began testing a new feature that hid “likes” from posts. Users would still be able to see how many likes their posts received, but the total count would not be publicly tallied. In May the test rolled out across Canada. Now, it is expanding to Australia, Brazil, Ireland, Italy, Japan, and New Zealand. “We don’t want Instagram to feel like a competition,” Adam Mosseri, head of Instagram, said at an event in April. “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people they care about.”

Saks, Lucy Boynton, and Vogue Celebrate Summer In the Hamptons
Last night Saks Fifth Avenue president Marc Metrick, actress Lucy Boynton, and Vogue hosted an intimate dinner on a private estate in Sagaponack. Guests — including Brooklyn Decker, Sailor Brinkley-Cook, and Tanya Taylor — were treated to a  tennis match between Andy Roddick and Luka Gregorc, followed by a three-course al fresco dinner on the court. “Tonight was an absolute dream with phenomenal fashion, incredible food and a world-class tennis match in one of the most beautiful places,” said Boynton. “So lovely to be a part of such a fun celebration.”

(BFA)

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