Kate Spade New York Takes Paris for Fall ’17 Campaign

by Kristen Heinzinger

Bonjour, Paris! Kate Spade New York and It girl Fernanda Ly channeled 1920s Paris for the brand’s Fall 2017 campaign, paying tribute to three heroines of the time: flapper Louise Brooks; le coquelicot, a mysterious local beauty painted by Kees Van Dongen; and Josephine Baker, an American who moved to Paris and became a global jazz age icon.

The backstory of the campaign: Ly, upon returning from a trip to Paris, stops in a classic New York diner for steak frites, with her vintage finds and cats in tow. For the full effect, check out the campaign imagery, below.

“We’ve loved working with the stunning Fernanda Ly, who will continue with our brand through 2017,” said Deborah Lloyd, president and chief creative officer of Kate Spade New York. “Fernanda captures our brand aesthetic perfectly, and truly embodies theKate Spade New York girl.  This season, she helps us turn an everyday occurrence into an extraordinary moment of joy.”

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1 comment

Marrah MacIntyre January 26, 2018 - 5:33 PM

Would love to figure out which (Upper East Side??) diner/luncheonette this ad was shot in.


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