Justin Timberlake & Trace Ayala’s William Rast Launch Exclusive Men’s Collection on Gilt

by Eddie Roche



Justin Timberlake and Trace Ayala launched an exclusive men’s collection of William Rast with Gilt.com this week. The collection includes a suede jacket (pictured on JT), sunglasses, footwear, and first access for one week to their relaxed chinos, denim jackets, and an embroidered bomber jacket. Prices for this collection range from $69 for accessories up to $369 for outerwear. Timberlake recently told Gilt that there’s no difference between being a a designer and a musician: “I don’t consider myself a designer,” he said. “Trace and I are more curators of culture for William Rast.” The brand celebrated a decade-plus in business last year with a few breaks here and there to reorganize. Still, it’s a milestone in the unpredictable world of celeb-helmed labels—paging Beyoncé’s defunct House of Dereon.


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