America’s sweetheart Chad White appears in the new Todd Snyder + Champion campaign, shot by Matthew Brookes, cast by Drew Linehan, and styled by George McCracken. It’s the fourth year Snyder and the apparel company have partnered on a collection, which includes sweatshirts, jackets, hoodies, T-shirts, sweatpants, shorts, and even a leather-sleeved varsity jacket. Trey Laird of Laird and Partners was the creative behind the campaign, and recently celebrated the upcoming launch of Snyder’s flagship store with
a raging party a private SoulCycle class led by Akin Akman, who also appears in Snyder’s eponymous collection campaign this fall. (Loving all this synergy!) The class brought out the designer, Laird, Laura Love, RJ Rogenski, Katie Braatvedt, Teddy Petrocci, and Ulrikke Hoyer. Doors to the store are set to open this fall in New York City at 25 Madison Square North.