Justin Bieber just dropped a new clothing line that is honestly pretty cool. Titled “Drew House” (a reference to his middle name), the unisex line features 14 pieces — including tees, hoodies, and pants — that have a casual, streetware aesthetic. But the real fun in the brand is on its website.
For starters the About Us page reads “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.” Clothing descriptions also throw in random odd facts and trivia that are meant to amuse more than anything else. Did you know that polar bears can eat as many as 86 penguins in a single sitting? Now you do. Fact courtesy of these corduroy pants.
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Despite the seemingly casual vibe of the website, Bieber has been plotting this venture for quite some time. Fashionista reports that he began trademarking his name last year. He certainly thought out how he wanted his clothes made: the pieces are ethically produced in Los Angeles.
Drew House is available online now.