Jimmy Lion Collaborates with The Surf Lodge

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Get ready to knock your socks off in Montauk this weekend! Jimmy Lion, the sock line for men and women, is venturing to the East End this weekend for a pop-up shop at Surf Lodge this Saturday, July 22. The company launched a special range of Jimmy Lion x The Surf Lodge socks, which will not only be gifted to guest and VIPs, but worn by staff as part of their uniform. A little intel on the line: It was founded by pals Alvaro and Felipe in 2014, both of whom left their jobs in banking to pursue an MBA in NYC. After becoming obsessed with the start-up world and discovering a passion for design, they decided to launch their brand.

Check out the pop-up from 12pm-8pm at 183 Edgemere St. in Montauk. They will also be available at

Sydney Sadick

Associate editor at Daily Front Row. Instagram: @sydneysadick

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