Jimmy Lion Collaborates with The Surf Lodge

by Sydney Sadick

Get ready to knock your socks off in Montauk this weekend! Jimmy Lion, the sock line for men and women, is venturing to the East End this weekend for a pop-up shop at Surf Lodge this Saturday, July 22. The company launched a special range of Jimmy Lion x The Surf Lodge socks, which will not only be gifted to guest and VIPs, but worn by staff as part of their uniform. A little intel on the line: It was founded by pals Alvaro and Felipe in 2014, both of whom left their jobs in banking to pursue an MBA in NYC. After becoming obsessed with the start-up world and discovering a passion for design, they decided to launch their brand.

Check out the pop-up from 12pm-8pm at 183 Edgemere St. in Montauk. They will also be available at JimmyLion.com.

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