Jimmy Choo unveiled its Pre-Fall 2017 campaign shot by Theo Wenner and starring models Steffy Argelich and Josh Upshaw. The shoot features Argelich and Upshaw as youthful rich bohemians in what looks like a chic Parisian apartment. The campaign was styled by Sarah Richardson with creative direction by Trey Laird. Cyndia Harvey was behind the models tousled locks and Thomas De Kluyver created the natural makeup looks to accompany the shoot’s edgy romance.
“I wanted the new campaign to highlight the symmetry between the Jimmy Choo woman and man. The bold insouciance accompanied by a care free attitude,” said Sandra Choi, creative director of Jimmy Choo. “The campaign and collection invite you to embrace a free-spirited aesthetic where there are no rules. The styles are not there to define you but enhance how you feel at that moment.”
Take a peek at the campaign in motion in the two videos below!