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Hailey Bieber Is the First Face of Levi’s 501 Jeans (WWD)
Levi’s has hired Hailey Bieber to front a campaign for its 501 jeans, making her the first face of the brand’s signature item. “Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. She’s a real authentic fan,” Jennifer Sey, CMO of Levi Strauss and Co., told WWD.
Tod’s Announces Collaboration With Alber Elbaz (British Vogue)
Alber Elbaz is the latest creative to join Tod’s’ Factory Project, a series of collaborative capsule collections. So far details on the collection are limited, but it is said to be dropping this spring. “It’s going to be fantastic,” Diego Della Valle, president of Tod’s Group, told British Vogue. “He has such vision, he is three steps ahead.”
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Lululemon to Launch “Selfcare” Product Line (Retail Dive)
Lululemon is very close to getting in to the beauty game. Later this spring the company will launch a line of products including deodorant, dry shampoo, lip balm, and a face moisturizer. The line is already being previewed on the brand’s website.
Rent the Runway Expands Into Children’s Wear
Today Rent the Runway launched Rent the Runway Kids, which allows users to rent children’s clothing. The service, which currently caters to girls’ sizes 3Y to 10/12Y, is launching with brands like Chloé, Fendi, Stella McCartney, Little Marc Jacobs, Marni, and more. RTR Kids will function as an extension to members’ current monthly subscription services. It will also be available via Reserve, allowing customers to rent items for 4 or 8 days.
Dior Sponsors Feminist Art Exhibit In Milan
Under the creative direction of Maria Grazia Chiuri the house of Dior has become a champion of female artists. It should come as no surprise that the house is sponsoring an exhibit of feminist art. The Unexpected Subject: 1978 Art and Feminism in Italy celebrates the dense and fascinating relationship between art and the feminist movement. The exhibit specifically references the 1978 Venice Biennale in which over 80 female artists were invited to show for the first time. The Unexpected Subject is open now at the Frigoriferi Milanesi Center for Contemporary Art in Milan. It runs through May 26th.