Cushnie et Ochs tapped model Grace Mahary for its Fall/Winter 2017 campaign. Shot by Hugh Lippe, Mahary is featured perched in the brand’s body-clinging city slicker looks in a misty forest. The contrast created a softer femininity to the brand’s ultra-sexy DNA.
“As female designers, we wanted our Fall/Winter 2017 campaign to embody the strength and independent spirit of our woman,” said designers Carly Cushnie and Michelle Ochs in a joint statement. “In her element, Grace Mahary exudes a sensuality and energy that brings our collection to life.”