W is bringing on Erik Maza as digital features director. He’ll be working alongside Sarah Leon, who has been promoted to digital director. According to insiders, Maza will conceptualize, commission, and edit feature stories for wmag.com and oversee the editorial voice across all of W’s digital platforms. Maza comes from Women’s Wear Daily, where he was most recently Eye editor, overseeing the production of the Eye features section in the weekly edition of the magazine, the column in the Digital Daily, and the online vertical covering culture, style, and society. He was a media reporter and wrote the daily Memo Pad column. Previously, he was a features reporter at the Baltimore Sun and a reporter at the Miami New Times.
“As our digital presence continues to grow, I’m thrilled to welcome Erik to the W team and to announce Sarah’s promotion,” W’s EIC Stefano Tonchi told The Daily. “W attracts a powerful audience of influencers who come to us for a unique perspective on culture, society, and fashion—all areas that our digital team will be expanding in the coming months.” Maza heads to One World Trade Center on November 2.