What: An eyeliner that will last you all day, all night, and beyond.
Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline. Williams created a formula that became the first mascara in America, which he named after his sister, Mabel. By 1929 he had expanded to eyeshadows and brow pencils. Maybelline has continued to grow ever since and is now the number one cosmetics company in the country.
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Why: Because you have better things to do than fuss over your eyeliner. The Tattoo Studio sharpenable gel pencil is easy-to-apply, and lasts 36-hours. Seriously — from day, to night, to the following morning you can count on this eyeliner to be smudge-proof, waterproof, and fade-proof! Plus, it comes in eight different shades, so you can change up your look frequently.
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Where: Maybelline.com
How (much): $8
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