Desigual signed on creator and image-maker Jean-Paul Goude as artistic director for the brand, starting with its new Spring/Summer 2018 collection. Goude, who was responsible for the Paper Magazine cover of an oiled and naked Kim Kardashian West, which “broke the internet” in 2014, will debut his collection during New York Fashion Week at Desigual’s upcoming show (September 7). He will oversee look selection, styling, and all other creative elements of the show’s unveiling. Goude will also create a capsule collection of womenswear, which will be unveiled there as well. “I like challenges and helping Desigual on the process of updating its image while keeping faithful to its DNA it is extremely exciting. I hope I will be up to the task”, said Goude in a statement. The partnership marks a new wave for the brand, which has shown at NYFW since 2013. The brand has 500 stores in more than 100 countries. “Desigual has long stood for authenticity, singularity and nonconformity,” said David Meire, Desigual’s COO. “This artistic collaboration with Jean-Paul Goude signifies a step forward in Desigual’s desire to permit talent from myriad disciplines to contribute to—and enrich—the diversity of the brand by way of their unexpected works.”
